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  • “We have redirected staff and resources towards our own activities instead of Eurobike,” told ECI CEO Paul Walsh to Bike Europe. - Photo ECI
    Shows & EventsYesterday

    European Cycling Industries skips Eurobike to focus on own Brussels event

    Visitors to Eurobike will miss some industry events which have become a fixed part of the trade show's agenda this year. The official industry body, European Cycling Industries (ECI) has dropped all of its presence at Eurobike. "Unlike previous years, we are not organising events like the leadership breakfast or participating in panels," confirmed ECI CEO Paul Walsh to Bike Europe.

  • Photo Shutterstock
    ColumnYesterday

    Build for buyers, not just Riders: The next playbook for bike startups

    From pre-IPO acquirers to non-traditional investors and aftermarket economics, the next opportunity for bike startups may sit outside traditional cycling. After the capital reset, the cycling industry has been asking: when will investors come back? But maybe that is the wrong question.

  • No newcomer to the bicycle industry, Charles Russell, is the newly appointed CEO of Kona Bicycles.- Photo Kona Bicycles
    People4 Jun 26

    Kona appoints new CEO to steer 3.0 era

    Kona Bicycles has appointed Charles Russell as president and chief executive officer (CEO), effective June 1, 2026. The transition reflects a long-term investment in Kona 3.0 and the brand's future. Russell succeeds co-founder Jake Heilbron, who previously served as president and CEO, as part of a planned leadership transition focused on long-term continuity and investment in the company's future.

  • Digital magazine4 Jun 26

    Next edition of Bike Europe on how the industry is rebuilding its global network

    The bicycle industry is eagerly seeking new opportunities to regain control of the supply chain after major disruptions during the pandemic. Production relocations and new component suppliers could be part of the solutions. It also opened the market to new brands and companies that are not weighed down by their history. The recent shift of the industry's attention from the once-leading trade events Eurobike and Taipei Cycle Show to China Cycle makes it clear that the global network of manufacturers, brands, assemblers, and distributors of bicycle parts is changing drastically.

  • “We don’t want to be dependent on the Dutch market alone and expand in other markets,” said La Souris CEO Armando Muis. – Photo Tweewieler
    Financial4 Jun 26

    Fatbike supplier collects €6.5 mln to scale internationally amid tougher regulations

    The massive influx of non-compliant fatbikes in the Netherlands, combined with annoying user behaviour, prompted Dutch politicians to call for a wide range of restrictive measures. It gave the fatbikes a very bad image, prompting local distributor La Souris to find new markets abroad. Initially, investors were not eager to step in, but now La Souris has raised €6.5 mln from ING Bank to reach the company's strategy.

  • Eurobike主辦單位Fairnamic經理Philipp Ferger表示:「從業者訪談及顧問委員會的回饋中可以看出,產業希望能明確區分B2B及B2C活動。」圖/Fairnamic
    中文部份4 Jun 26

    從飽受質疑到確立策略:Eurobike重新定義未來藍圖

    過去領先自行車及電動自行車產業的Eurobike在近年來已失去昔日光景,主辦單位Messe Frankfurt現接下要讓Eurobike重回正軌的挑戰。展會經理Philipp Ferger表示:「我們訪談超過50位業界專家,其中一個浮現的重要議題是Eurobike缺乏明確聚焦。我們的第一步是成立顧問委員會,這在Messe Frankfurt眾多展會中,是一個用來與產業交流意見的常設機制。」

  • 自行車企業發表共同《供應鏈行為準則》。圖/Shutterstock
    中文部份4 Jun 26

    Canyon凝聚業界領袖打造自行車產業《行為準則》

    在與Shift Cycling Culture等產業組織及多家業界領袖的密切合作下,Canyon發起制定《供應鏈行為準則》(Supply Chain Code of Conduct)。在推動過程中,同時納入人權盡職調查及環境責任等專業知識。

  • 台灣自行車工廠內常見多語言標示,以協助來自其他亞洲國家的移工。圖/Bike Europe
    中文部份4 Jun 26

    台灣自行車產業加速移工權益改革但仍未到位

    除庫存危機衝擊需求,及外部市場擠壓出口市占外,台灣自行車產業在一份揭露移工工作條件的調查報導後,也被迫回頭檢視自身的管理模式。如今事隔15個月,一份全新追蹤報告已出爐,特別聚焦自行車產業。報告指出,至少有10家製造商已於2025年採取「零收費」政策,但要實際落實政策,仍有很長一段路要走。

  • Orbea供應鏈長Pablo Trujillo表示:「需求預測本身非常困難,一旦判斷錯誤,可能對整個產業造成重大影響,這是我們近年來學到的教訓。」圖/Orbea
    中文部份4 Jun 26

    預測仍為產業最大難題,看Orbea如何運用GBPI

    隨自行車產業持續強化供應鏈及市場需求的同步能力,取得可靠的市場情報變得更為重要。全球自行車採購指數(GBPI)正是為此而設,透過一項可預測未來產業趨勢的指標,提供採購策略見解及中期市場前景。以下為Orbea供應鏈長Pablo Trujillo接受本社專訪內容,說明該公司如何因應需求預測的挑戰。

  • From 2027, Bosch eBike Systems will also use the Bosch certificate to support specialist retailers in Europe in selling used eBikes. – Photo Bosch eBike Systems
    Second-hand / Refurbished3 Jun 26

    Bosch moves into certified pre-owned e-bike segment with Rebike partnership

    Bosch eBike Systems is entering the fast-growing second-hand e-bike segment with a digital certification scheme, marking a notable step in the professionalisation of Europe's pre-owned market. From July 2026, German refurbishment specialist Rebike will be the first partner to certify e-bikes with Bosch's smart system and mark them with the 'Certified by Bosch' certificate.

  • Taking all market indicators into consideration, it is no wonder the industry is struggling to find a new balance after the COVID hype and the following inventory crisis. – Photo Shutterstock
    Market Report2 Jun 26

    E-bike market share in Europe stalls far below predictions

    The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?

  • Woom’s new CFO, Björn Boos, will help guide the next period of growth for the brand, which surpassed two million bikes sold in 2025. – Photo Woom
    People2 Jun 26

    Woom appoints new CFO as it prepares for international growth phase

    Children's bike manufacturer Woom is expanding its top management team by appointing Björn Boos as its Chief Financial Officer (CFO). Together with CEO Bernd Hake and COO Johannes Kisslinger, he will be instrumental in driving forward the ongoing international expansion and strategic evolution of Woom.

  • The results of TPG and Bike24 show that the online bicycle market in Germany is thriving. - Photo Shutterstock
    Financial2 Jun 26

    The Platform Group bucks weak retail trend to achieve exceptional growth

    German e-commerce giant The Platform Group (TPG) states that it has "fully met" its annual forecast, with significant growth in revenue and earnings. "The organic growth of our platforms was consistently strong, enabling us to successfully decouple from the generally weak retail industry trend," founder Dr Dominik Benner states. The group's activities in the bicycle industry include three online platforms and one brick-and-mortar store.

  • SGS’ new lab facility will be housed in Bentonville, Arkansas, which has increasingly been positioned as a hub for bicycle innovation and testing infrastructure. – Photo Arkansas
    Testing1 Jun 26

    SGS strengthens e-bike compliance testing in North America

    Testing, inspection and certification company SGS has expanded its global bicycle and e-mobility testing network with the opening of a new laboratory in Bentonville, Arkansas, on 18 May. The new lab will focus on compliance testing for bicycles, e-bikes and other micromobility products destined for North American and international markets.

  • Bafang1 Jun 26

    Beyond components: Bafang's flexible partnership model

    As e-bike competition intensifies, bicycle brands seek more than just components. They need diverse product possibilities, faster development, and reliable service to respond to market shifts. With over 23 years of experience, more than 370 patents, a 5,000+ m² CNAS-accredited laboratory, and over 20 million systems sold worldwide, Bafang has established itself as a stable, long-term partner.

  • A common sight in Taiwanese bicycle factories is multi-lingual signs to support migrant workers from other Asian nations. – Photo Bike Europe
    Sustainability29 May 26

    Taiwan bicycle industry labour reforms speeding up, but not there yet

    Besides the inventory crisis affecting demand and external markets nipping at export market share, the Taiwanese bicycle industry has also been forced to look inwards at its manufacturing practices following an exposé report on migrant workers' conditions. Now, 15 months later, a new follow-up report has been published, specifically focused on the bicycle industry. It details how at least 10 manufacturers have adopted no-fee policies in 2025, but there is still a long way to go in transforming policy into practice.

  • Now an integral part of the Dutch cycling landscape: teenagers on fatbikes. - Photo Shutterstock
    Product regulations29 May 26

    When fatbike pedals don't go round and round

    In the Netherlands, fatbikes have become the new scooters. Not legally: a fatbike is still not a separate vehicle category. If it meets the rules for an electrically assisted bicycle, it is an e-bike. If it does not, it may quickly become something else, such as a moped.

  • “Forecasting is very difficult and can cause major problems for the industry when done incorrectly. We have learned that in recent years,” said Orbea Supply Chain Chief Officer Pablo Trujillo. – Photo Orbea
    Interview28 May 26

    "Forecasting still industry's biggest challenge": how Orbea assesses the GBPI

    As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.

  • The Towards Tomorrow – Cycling Industry Convention will replace the successful vivavelo event which was also held in Berlin. – Photo Zukunft Fahrrad
    Shows & Events28 May 26

    German industry looking to the future with new Berlin convention

    A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.

  • Imports to the US are down overall, with 1.98 million units imported in the first quarter.  – Photo Shutterstock
    Market trends28 May 26

    US bicycle imports slide as Asia fights for market share

    China appears to be losing its foothold in the United States market, as first-quarter import figures reflect the lasting impact of US President Donald Trump's global tariffs. As markets adjust to last year's volatile rebalancing, a reshaped competitive landscape is emerging, with the old order fading across much of Asia.

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